Racial Equity: the condition where one's origin, racial or ethnic identity has no influence on how one fares in society. (1)
RACIAL EQUITY STRATEGIES?​
For impact investors, asset managers and their intermediaries, investing is their business.
This means a racial equity strategy requires investing in their business and investing as their business.
BUSINESS
STRATEGIES
("INVEST IN")
Developing business practices that support
the long-term success of all stakeholders by proactively identifying and counteracting racial
inequities within a firm.
INVESTMENT
STRATEGIES
("INVEST AS")
Allocating capital to intentionally and measurably address systemic racial inequities in social, environmental and economic outcomes.
Are you wondering what our name means?
Or, why we focus on racial equity, not diversity & inclusion?
J ADUKE CONSULTING: J for Jochebed, meaning "the glory of God", or to some, "God's love". Aduke is the founder's middle name, meaning "Beloved" in her mother-tongue Yoruba. It is said that a child with this name will embody a spirit of warm-heartedness and responsiveness to the needs of others.
Together, J & Aduke speak to the vital need to center Indigenous culture and communities in advancing social change. The name reflects our founder's belief that the best way to glorify God is by exemplifying his love for "the least of these": the hungry, the homeless, the sick, the imprisoned, the forgotten.


RACIAL EQUITY vs. DIVERSITY & INCLUSION: Though a crucial step on the road to equity, diversity is often misunderstood or misconstrued. It's mainstream meaning has moved away from emphasizing disadvantaged groups to ambiguous promotions of "diversity of thought," and most often doesn't progress beyond cursory training or bare minimum representation.
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Racial equity is the overarching goal; racial, ethnic, geographic, gender and class diversity, supported by an equally shared sense of belonging and responsibility - inclusion, are milestones indicating success along the way.